Attraction Marketing - It All Starts With You

Submitted by: , Networking and Marketing Strategist

I have a little philosophy when it comes to marketing your business. You get what you ask for. Yep. Pretty simple really. If you are getting clients that don’t bring you joy and are actually causing you to lose more money than you make, there is only one person to blame. You. 

Let’s simply break down Attraction Marketing. The message and value you put out is going to attract those that connect with it. So, what message are you sending out? 

It all starts with you. To ensure you are connecting with the prospects and eventual clients that are best served by you and your product/service, you must first start with evaluating what is important to you as a person and as a business. 

• First step: Make a list of the top 6 personal core values that are most important to you. These values are what should drive your priorities which in turn should drive how you spend your time. And since much of your time is spent marketing to prospects or meeting with clients, wouldn’t it be better to have a similar core value system? 

• Second step: Make a list of the top 6 business core values that best define and represent your business. These values should be reflected in your marketing message, how you brand your company, the culture you are creating, the content you produce. 

Why are these core values so important? It’s basic. Like attracts like. Once you put some focus and energy on what you value most as a person and as a business, you will then send this out in your marketing. Those that connect with your message will want more. These prospects who may become your clients will be your ‘A’ and ‘B’ clients. Clients that bring you joy and fill you up when you work with them. 

So next time you are frustrated with the type of clients you are getting go to the one place you can make change. You. Evaluate what you really want and what is really important to you. Then rework how you share this to the world. 

It all does start with you.

Pamela Muldoon is a Relationship Marketing Strategist with Next Stage Business, a marketing,training & consulting firm that specializes in helping Independent Professionals, Salespeople, & Small Business Owners develop marketing plans that work! She brings a 3-Step process to building a marketing plan that is “simple, but not always easy”. Pamela brings over 20 years of career experience that includes radio broadcasting, theatre, sales, marketing, training and speaking. As a Marketing Strategist, she helps people in business develop marketing that attracts their ideal clients, tracks results for a stronger ROI and brings fun back into the marketing process! Relationships are key to Pamela’s personal & professional growth.

She is a member of the Board of Directors for the TwinWest Chamber of Commerce, an Ambassador for Quorum, the GLBT &Alliance Business Community and member of various associations and groups that support small business. 

Pamela also oversees the Next Stage Business Radio Network, an internet radio network with programming offering quality resources, information and a dose of inspiration for and from the small business community!

Next Stage Business
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